1-ART

The challenge was to build 1-ART’s brand and digital presence from the ground up — blending traditional artistic craftsmanship with innovative 3D printing technology. As Marketing Manager, I led the development of a full marketing strategy and multi-channel content plan aimed at engaging both high-end collectors and contemporary artists.

Overview: Led the development of a full marketing strategy and built 1-ART’s digital presence from scratch. Produced over 90 multimedia content pieces across LinkedIn, Instagram, and Facebook; developed ICPs and tailored content for each audience segment; created branded materials and investor decks; designed Kickstarter merchandise; and set up lead-tracking and content scheduling systems to streamline operations.

Goal: Establish the brand and marketing strategy for 1-ART — an art-tech startup merging 3D-printed bronze sculptures with traditional craftsmanship. The goal was to build brand credibility, attract collector and artist audiences, and generate early traction for a Kickstarter campaign — all while navigating limited resources and launching from zero.

Role: Marketing Manager