I grew up surrounded by art, film, fashion, music, design, and a grandmother who sculptured. Creativity was not something I studied growing up. It was something I lived. But I also grew up in a family of business minds, people who thought in numbers, systems, and outcomes. For a long time those felt like two different worlds.

Marketing is where they became the same world. It clicked during a product marketing project in college. Sitting at the intersection of brand, audience, and measurable impact, I thought: this is exactly where I am supposed to be. Every instinct I had about storytelling, aesthetics, and human behavior suddenly had a purpose and a result attached to it.

"The question I come back to in every campaign, every brief, every creative decision: does this make someone feel something?"

That question is where my process starts. But it does not end there. I use data to guide every step, not to replace creative instinct, but to sharpen it. I look at what is working, understand why it is working, and build from that. I look at what people are searching for, what they are responding to, what they are ignoring. Then I use that to build creative strategies that does not just look right. It earns attention and drives action.

Over 5+ years I have led strategy and execution across B2B and DTC brands, startups and established players, across three continents and in three languages. I have built brands from scratch, scaled paid media campaigns, directed content systems, and managed everything from influencer partnerships to live brand activations. I am always learning. Currently completing a Graphic Design Specialization at CalArts alongside my Meta Ads certification, because I believe the best strategists never stop being students.