About Me

I’m powered by creativity, iced matcha lattes, and strategies that actually work.

I’m a marketing strategist, content creator, and creative with 4+ years of experience in digital marketing, communication, and brand development. With a background spanning the U.S., Europe, and Latin America, I’ve helped startups and global brands grow through strategic planning, content systems, and high-impact campaigns.

As both a strategist and a hands-on marketing manager, my work spans end-to-end marketing development — from market research and strategy to campaign ideation, content creation, social media management, and creative direction. I track performance metrics and analyze results to refine direction and ensure every project is aligned with business goals and built to drive visibility, engagement, conversions, and sustainable growth.

Fluent in English, Portuguese, and Spanish, I bring cultural fluency, creative clarity, analytical thinking, and executional discipline to every brand I support. Whether I’m building a multi-channel marketing plan, launching a content strategy, or refining a brand’s digital presence, I focus on delivering work that connects, converts, and elevates.

Fun fact: My favorite metric is engagement — unless we’re talking Spotify Wrapped.

What I bring to the table

    • Marketing strategy & multi-channel campaign planning

    • Social media management & content development

    • Short-form video production (Reels, TikTok, YouTube Shorts)

    • Brand development, messaging & voice positioning

    • SEO strategy & website optimization

    • Performance tracking, analytics & reporting

    • Audience engagement, community growth & management

    • Client onboarding, account management & communication

    • Market research & multilingual content creation (EN, PT, ES)

    • Meta Business Suite (Ads Manager, Creator Studio, Insights)

    • Facebook native tools (Business Manager, ad reporting, audience targeting)

    • LinkedIn Campaign Manager

    • Google Ads & Google Analytics

    • HubSpot CRM & marketing automation

    • Salesforce (CRM workflows & lead tracking)

    • Canva & CapCut (social content design & editing)

    • Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro)

    • Squarespace & Framer (website design, layout, and development)

    • Instagram, TikTok & LinkedIn native tools

    • Google Workspace (Docs, Sheets, Slides, reporting)

    • Microsoft Office Suite (Excel, PowerPoint, Word)

    • Hootsuite

    • Strategic and creative problem-solving

    • Strong communicator — written, verbal, and cross-cultural

    • Active listener with emotional intelligence

    • Collaborative and solutions-oriented team player

    • High ownership, self-direction, and follow-through

    • Detail-oriented, organized, and process-driven

    • Balanced — big-picture thinker with hands-on execution

    • Calm, adaptable, and focused under pressure

What Others Are Saying

“Raffaella's approach is characterized by a blend of initiative, creativity, and adaptability — qualities that supported our startup environment. Her professionalism allowed us to streamline our marketing efforts while keeping our messaging coherent and aligned with our core principles.”

— José P. - Founder & CEO

“Raffaella brought clarity, creativity, and structure to our content strategy. She understood our brand quickly and made it stronger across every channel.”

— Michael T. - Founder & CEO

“Smart, creative, and reliable — she takes ownership and always delivers with excellence.”

— Martin A. - CEO