Problem:
A newly launched luxury bakery had a strong brand identity but no social presence and no audience. The goal was to establish the brand as a premium destination in a market where it was completely unknown, build an engaged following from zero, and develop paid media campaigns and a content presence strong enough to support brand credibility and growth. With limited existing content and no prior marketing history to build from, everything had to be created intentionally from the start.

Process:
I built the bakery's social and marketing strategy from the ground up, defining target audiences, creative direction, and a content approach suited to a luxury positioning. I conceived video concepts, wrote shot lists and scripts, and edited content, combining traditional photography and video with AI generated visuals to expand creative output without inflating production costs. To mark the brand's launch, I planned and executed two separate opening events. The first was a 20 person influencer activation designed to generate authentic content and reviews from trusted voices in the local market. The second was an exclusive gathering for high profile guests including the French Ambassador of Ecuador and key strategic figures, establishing the brand's credibility within Ecuador's luxury and diplomatic circles from day one. This work reflects the same full-funnel approach I bring across all freelance clients, owning strategy, creative, execution, and growth end to end.

Outcome:
For this client specifically, the brand launch grew Instagram to 30,000 followers and TikTok to over 16,000 followers with close to 150,000 likes, building real visibility and engagement in a market where the brand started from zero. Across freelance clients, video content achieved a 38.7% average hook rate and 47.2% average hold rate, reflecting strong creative and editing decisions grounded in what keeps an audience watching. Paid media performance across the broader freelance portfolio delivered 19M+ impressions, 64K+ clicks, and CTRs exceeding 4% on top performing campaigns.